Thursday, September 19, 2013

Discover Easy Fundraising Methods in This Modern Age!

You Can Make Cash Grow!
With the world so interconnected, getting the funds you need from stateside and global backers shouldn’t be so hard, but it is.  

Standing on a street corner with an empty can no longer is satisfactory.  In an age where everyone has the ‘It’ product, getting the funds you need can be hard, but it can be done.

The simple classic ideas still work and they actually work quite well.  Whether it is:
  • A simple Raffle, where you sell tickets in exchange for a prize,
  • A Car Wash on the side of your local auto parts store,
  • A Lemonade Stand in your front yard,
  • or A Donor Match, where someone will literally match dollar for dollar each amount you raise, all proceeds going to the cause that needs to be funded
The modern ideas are King when it comes to raising the most money possible in the shortest amount of time.  Crowdfunding still reigns.  Crowdfunding can be compared to you standing on that street corner with a tin can, collection donations to fund your ‘it’ product.

Crowdfunding frees up your time, allowing you to basically hobnob for donations on social media sites such as Twitter, Facebook, Linked-in, Pintrest, and more.  If you have a blog, you can also use it as a platform to pull in more donors. 

Depending on your needs, Kickstarter, the first website in this genre, deals in businesses, creative projects, and non-profits who need a helping hand.  They  will take between 8 – 10% from each donation to cover their costs ($100 donation = $8 - $10.00 fee)

GoFund Me deals in ‘personal causes’ such as birthdays, vacations, weddings, tragedies, and more.  They will take about 8% from each donation to cover their costs. ($100 donation = $8.00 fee)

Crowdfunding allows you to get personal with your possible donors by providing a video that you can use to not only push your ‘it’ product, but to get in touch with the viewer, to make a connection, in order to get the funds you need.  Research shows that a 7-minute video is long enough for you to connect to your potential donors and tell them what the funds will be used for.  Any length of time over or under that, you run the risk of losing your donors.

Other Video based donation ideas to try are:

Opt-in lead generation videos; which tells the story of the product or cause, drawing the viewer into the screen.  At the end of the video, you ask for the viewers email address or a donation.

Personal marketing, where you literally market yourself in hopes of getting the funding you need.  The best know US personal marketers are Martha Stewart and Donald Trump, although many others have done it.

Mini Infomercial of you or someone using your ‘it’ product.  Think about your own television viewing habits.  Are you drawn in by infomercial?  People design an infomercial to draw you in to make you part with your money and purchase their products.  If your ‘it’ product does something grand, an infomercial is for you.

As you can see, you do have options when it comes to raising money, but what ever choice you choose, you have to make it happen or your ‘it’ product will remain on the shelf, just collecting dust.

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