Lesson 2: Building a Media List
Whether you are a writer, artist, musician, or business owners, we all need positive media attention, without this attention, you will find that it is hard to get established. Building a media list will help you get and receive much need positive attention. Why write a press release if you don't have anyone to send it to.
Building a media list is not hard, in fact, you don't even need to know people in the media. With this particular media list, you just collect the data that you will use later.
1. To start, make a list of all the media outlets (television, radio, or newspaper) in your area or region.
2. Then write down the names of some of your favorite reporters.
3. Next, go online (or use a telephone book) and find the mailing addresses, tip line phone numbers, and e-mail addresses. Write them all down in a notebook, in any order you wish.
4. While you are still online, find e-mail addresses of the blogs and other online media outlets that you think would be interested in your story.
Congratulations, you have a successfully operating media list. You can use a mass-email program to shoot your press release to media outlets in your area.
P.S.: Lesson 3: Getting Free Media Attention, Next Week.