Tuesday, February 19, 2013

Using A Niche to Get More Customers

Lesson Five: Using A Niche to Get More Customers

Do you know your niche? 

A niche is a specialized section of your field that can allow you to gain a higher share of a market, get more customers, and in turn, make more money.  Is it possible for you to carve a niche, to stand apart from others in your field?  Are you a follower or a leader? 

If you are a follower, then it is best that you stay the course, don't change a thing.  But if you are not happy with how things are going, you wish to earn more money, be even more successful, and get more customers through your doors, then change you must.

Leaders are not born, they are molded from years of hard work, failure, dusting off and getting back on the horse.  If you want to be a leader, and stand apart from the pack, you must develop your niche.

Developing your niche?

The best way to determine the niches that are available to you is to do an online search.  Developing a niche requires that you know your customers inside an out, and raising your prices to best reflect the niche, and how much more your customers are willing to pay.  An exemplary product can earn millions of more dollars than the run of the mill one from the dollar store.

Again, niches are not for everyone, but if you have the desire and drive to be better than the competition, then the niche is for you.


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